LG xboom
x will.i.am
Bringing the Boom: A Campaign Full of Colour, Energy, and Attitude
When LG partnered with will.i.am to launch their new xboom speaker line, the brief was clear: Bold, AI-driven sound needed equally bold content. Foke was brought in to help craft a suite of vibrant, poppy product films designed to capture attention across social and retail platforms. The result? Three visually distinct, high-energy mini-worlds that brought the xboom’s personality to life.
We started with a blank canvas, a white-out cove studio, and built everything around it. Bold colouramas. Contrasting light. Energetic dancers. Each film was a hyper-stylised environment designed to make the speakers sing (figuratively and literally).
xboom Bounce
Space disco
Intergalactic Party. We went to space — but make it disco.Think hot pink on deep blue, chunky moon rocks, shimmering disco suits, and weightless grooves. ‘xboom bounce’ is a space-themed celebration of sound, where every beat feels like zero gravity.
xboom Stage 301
Pool Party
We turned up the heat. Set at a stylised pool party, this film is all about energy, movement and summer-fuelled fun. Bright outfits, bold moves and good vibes all around.
The campaign delivered high-impact visuals that reflected the playfulness and personality of LG’s xboom speakers. Distributed across social and online, these product films brought the speakers off the shelf and onto consumer screens.
xboom Grab
Fitness Fans
This one’s for the maximalists.
A playful workout scene full of saturated hues, punchy costumes, cheeky choreography and a whole lot of boom. It's retro-fun turned up to 11.
