Nautica Color - Arrive in Color

The Brief

Nautica, working with lead creative agency Milk (NY), were launching two new fragrances, Nautica Red and Nautica Green, under a platform called "Arrive in Color," pairing each scent with its own landscape and mood: red rocks, green forests.

Milk brought FOKE in to pitch the execution of that idea and produce the films that would carry it.

The Approach

Rather than a traditional shoot, the campaign ran on a creator-led model: two ambassadors, Mitchell Burns among the red cliffs of Perth, Australia, and Karl Shakur through the rainforests of Costa Rica, filmed themselves as both subject and storyteller, each in their own voice. FOKE's pitch films set the creative foundation that carried through into the final production. The finished pieces were then cut in post by FOKE from the creators' own footage, keeping that authentic, self-shot feel while shaping it into something campaign-ready.

The Work

Two hero scent films (Red and Green), a collection film bringing both journeys together, plus cutdowns and a full suite of social-first assets, all turned around inside a four-week campaign window.

Why It Matters

This is proof FOKE can work inside somebody else's creative platform, on somebody else's timeline, and still shape raw, self-shot creator footage into something premium without sanding off what made it feel real in the first place. It's also a different kind of range from LG or xboom: fragrance, not electronics, and a project where FOKE partnered alongside an agency rather than owning the whole relationship, which is its own kind of case study.

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