Nautica - From Pitch to Post
The Pitch
For the 2025 launch of Nautica’s new Red and Green male fragrances, we teamed up with the brilliant folks at Milk Agency (New York) to create pitch films that helped land the global campaign. With bold concepts already in place, we brought the ideas to life through raw, self-shot-style edits that felt like personal journeys. Each film followed a different influencer, told in their voice, as they moved through dramatic natural landscapes.
The Post
Following the win, we were brought back in to handle post-production across the final campaign. Using influencer-shot footage, we edited three core films – Nautica Red, Nautica Green, and a combined hero piece featuring both journeys, where the pitch film formed the creative backbone for the shoot production. Alongside these, we delivered cutdowns and a full suite of social-first assets to support the wider rollout.
THE RESULTS
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THE RESULTS
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Nautica Red
Followed Australian photographer and adventurer Mitchell Burns along the striking red coastlines of Australia.
Nautica Green
Captured NYC-based travel creator Karl Shakur exploring the jungles and sea of Costa Rica. We crafted the films to have a combined feel of self-shot, cinematic and immersive, like you were right there with them.
The Hero
We’re proud to have played a key role in bringing this campaign to life, from setting the tone with the original pitch films to shaping the final edits. It was a true collaboration, and a great example of what can happen when creative trust is in place. Big thanks to Milk for having us along for the ride – always a pleasure.