Three Campaigns.
One Partnership.
Across TV, audio, and tentpole sports advertising, FOKE has built out a genuine ongoing partnership with LG rather than a single one-off project, which is itself worth stating up front in any pitch or case-study page: this isn't a portfolio piece, it's a track record.
Three campaigns, three different jobs to be done: reinventing everyday product content at scale (TV), launching a new product line with celebrity talent (xboom), and executing a tentpole global-event commercial under pressure (World Cup). Together they prove range - hero product films, stylised campaign content, and big-budget broadcast advertising — from one client relationship, which is a rare and specific credibility signal for any brand or agency evaluating a smaller studio.
The Brief
LG's existing TV product films were "functional, almost transactional", informative but with no emotional pull. The brief was to reinvent them into something that felt like an immersive viewing experience rather than a spec sheet in motion.
The APPROACH
Rather than location shoots, FOKE built a modular "deconstructed home" inside a white studio cove — an art-directed, adaptable space rather than a real living room, deliberately embracing its own artifice so viewers could project their own space onto it. Each of LG's three TV tiers got a distinct aesthetic treatment: OLED (sleek lines, warm lighting, elegant furniture), QNED (modern, comfortable, contemporary), UHD/Nanocell (practical, vibrant, family-oriented). LG's own sales team featured in relaxed, informed conversations from a sofa setting to add a human, relatable layer.
The Work
20 product films across the 3 tiers, shot in 3 days with 16 physical TVs on set, plus custom graphics and webOS interface animations built in-house. The project also carried content partnerships with Disney+, the RFU, and Xbox.