Three Campaigns.
One Partnership.
How FOKE and LG built a working relationship across product film, campaign content, and broadcast advertising.
Not a portfolio piece. A track record.
It began with a simple brief: straightforward TV product videos. But early creative thinking won LG's trust, and that trust bought us room to push further; bolder product films, a bold new speaker line, and eventually a commercial built for the world stage. Three campaigns later, what started as a single task has grown into a genuine ongoing partnership, each project earning the next.
SCALE
20 TV product films across 3 product tiers, shot in 3 days.
RANGE
From considered product-hero films to bold, stylised campaign content.
PRESSURE
A World Cup TVC with time-sensitive launch and Piccadilly OOH.
TV Product Films
The Brief
LG's existing TV product films were "functional, almost transactional", informative but with no emotional pull. The brief was to reinvent them into something that felt like an immersive viewing experience rather than a spec sheet in motion.
The Approach
Rather than location shoots, FOKE built a modular “deconstructed home,” art-directed and adaptable, embracing its own artifice so viewers could project their own space onto it. Each of LG's three TV tiers received a distinct aesthetic treatment.
The WORK
20 product films across 3 tiers (OLED, QNED, Nanocell), shot in 3 days with 16 physical TVs on set, plus custom graphics and webOS interface animations built in-house. Carried content partnerships with Disney+, the RFU, and Xbox.
WHY IT MATTERS
The strongest efficiency-at-scale proof point in the portfolio — any brand with a large product catalogue can see FOKE turns around high volumes of premium content fast, without it looking rushed or repetitive.
xboom Product Films
The Brief
Launch LG's new xboom speaker line on the premise that bold, AI-driven sound needed equally bold content — a clear departure from the restrained tone of the TV work.
The Approach
A similar blank-canvas, bold colour palettes, contrasting lighting, and energetic choreography. Each film built as its own hyper-stylised environment to give the speakers a distinct personality. Coupled with collage photography
The WORK
xboom Bounce — space/disco theme, pink and blue palette. xboom Stage 301 — pool-party concept, energy and movement. xboom Grab — fitness-themed, retro aesthetic, saturated colours. Distributed across social and retail platforms.
WHY IT MATTERS
Three speakers, three fully-realised worlds — disco, poolside, fitness — each shot and finished in a single day. This is what FOKE does when the budget is tight and the timeline tighter: not fewer ideas, more inventive ones. Speed and constraint didn't shrink the ambition here, they sharpened it
World Cup TV Commercial
The Brief
LG wanted to bring its existing stills campaign to life with a TVC running in targeted ad breaks in the build-up to the World Cup. FOKE's challenge was to cast real talent who closely matched the campaign's AI-generated models, from faces and styling down to details like clothing and tattoos.
The Approach
The film focused on authentic moments of football fandom; nerves, joy, anticipation, and friends celebrating together; translating the stills campaign into something human and emotionally charged rather than a literal, static recreation.
The WORK
Shot over two days, the film combined dynamic Steadicam work with 1000fps slow motion to capture intimate reactions and high-energy moments. Seen across TV networks and OOH in Piccadilly Circus.
WHY IT MATTERS
Proves FOKE can execute high-pressure broadcast advertising, and translate a brand's existing campaign world into something that feels human rather than synthetic, while keeping to a stringent media rollout timeline.
Built to deliver at every scale…
range
1
Considered product film, bold campaign content, commercial broadcast, from pitch to post.
SCALE
2
20+ product films shot in three days, without it looking rushed or repetitive.
PROVEN PARTNER
Three campaigns deep with LG — a genuine ongoing relationship, not a one-off job.
3
PRESSURE-TESTED
A World Cup campaign on primetime TV, social and OOH in Piccadilly Circus, delivered under real stakes.
4
TRUST, COMPOUNDED.
LG's story didn't start big; it started with one good idea and the room to run with it. Every campaign after that was built on what came before. If you've got a brief that could use the same kind of room to grow, we'd love to hear it.