Three campaigns.
One partnership.
Not a portfolio piece — a track record.
Across TV, audio, and tentpole sports advertising, FOKE has built a genuine ongoing partnership with LG rather than a single one-off project. Three campaigns, three different jobs to be done: reinventing everyday product content at scale, launching a new product line with distinct creative energy, and executing a tentpole global-event commercial under real pressure.
Together they demonstrate range — hero product films, stylised campaign content, and big-budget broadcast advertising — from one client relationship. That combination is a specific and rare credibility signal for any brand or agency evaluating a smaller studio for the first time.
TV Product Films
LG's existing TV product films were functional but transactional — informative, with no emotional pull. The brief was to reinvent them into something that felt like an immersive viewing experience rather than a spec sheet in motion.
Rather than location shoots, FOKE built a modular "deconstructed home" inside a white studio cove — art-directed and adaptable, embracing its own artifice so viewers could project their own space onto it. Each of LG's three TV tiers received a distinct aesthetic treatment.
20 product films across 3 tiers (OLED, QNED, UHD/Nanocell), shot in 3 days with 16 physical TVs on set, plus custom graphics and webOS interface animations built in-house. Carried content partnerships with Disney+, the RFU, and Xbox.
The strongest efficiency-at-scale proof point in the portfolio — any brand with a large product catalogue can see FOKE turns around high volumes of premium content fast, without it looking rushed or repetitive.
xboom Speaker Films
Launch LG's new xboom speaker line on the premise that bold, AI-driven sound needed equally bold content — a clear departure from the restrained tone of the TV work.
A similar blank-canvas, white-out cove studio setup to the TV films, pushed in the opposite creative direction — bold colour palettes, contrasting lighting, and energetic choreography. Each film built as its own hyper-stylised environment to give the speakers a distinct personality.
xboom Bounce — space/disco theme, pink and blue palette. xboom Stage 301 — pool-party concept, energy and movement. xboom Grab — fitness-themed, retro aesthetic, saturated colours. Distributed across social and retail platforms.
Demonstrates range against the TV work — same underlying studio technique, completely different creative execution. Proof FOKE isn't a one-look shop, and can shift tone entirely to suit a product's personality.
World Cup TV Commercial
Commissioned directly by LG, built around the message "LG brings the world together" — celebrating the joy of football and its ability to bring people of different countries together, with LG TVs and xboom speakers present without overpowering the story. A genuine balancing act: subtle enough not to detract from the power of the World Cup itself. Tone was naturalistic, joyful, energetic.
Designed to marry up with LG's existing stills campaign — matching its established art direction, talent casting, and costume (football kits and expressions) — extending and animating a visual language LG had already set, rather than introducing a new one. Built across multiple formats and frame sizes from the start.
Live on TV, social, and the giant LED screen in Piccadilly Circus, timed to run during the World Cup itself. FOKE's first TVC since the studio's founding less than two years ago — a genuine milestone for the studio.
Proves FOKE can execute tentpole, high-pressure broadcast advertising, and work inside an existing campaign system rather than only originating a look from scratch. Piccadilly Circus during the tournament is about as public and prestigious a placement as UK advertising gets.
This was FOKE's first TVC since forming less than two years ago — a moment the team is genuinely proud to have worked toward, and a marker of trajectory as much as capability.
Unforgettable creative.
Unstoppable impact.
If your product, campaign, or moment needs the same range — considered product film, bold campaign content, or tentpole broadcast advertising — we'd like to hear about it.